You have a lot of options when it comes to customer service channels, with digital varieties like email and social media providing a personalized way to connect with customers. While you should take advantage of digital opportunities to engage your audience, it’s important to note that there’s still no replacement for human-to-human customer service. When…
There’s Nothing Antiquated About Human Customer Service The advent of digital customer service methods often requires a trial-and-error approach. You test out a few strategies, and eventually, the analytics will tell you what sticks. Thankfully, there’s one tool you can use that doesn’t require expensive experimentation and or disruption to the customer experience to find…
Tips on Creating a More Impactful Customer Experience A customer service strategy utilizes a number of methods to achieve success. While nearly everyone has embraced digitization and there are many high-tech resources out there today, going with a decades-old method still provides valuable benefits, and that method is the human touch. Human-to-human interaction is one…
Tips on Choosing the Right Contact Center for Customer Service Skilled communicators are the foundation of any good customer service strategy. One of the most powerful tools used in customer service is the contact center. Its approach to training, employee motivation, problem solving and ongoing skill development is the differentiating factor in the customer service…
A few years ago, digital marketing was lauded as the strategy to end all other B2B lead generation efforts. Many marketers believed that email newsletters, social media and other digital marketing efforts would eliminate the need for traditional lead generation. As the strengths and weaknesses of digital marketing were discovered, it became clear that marketing…